Which Side Are You On?

With a helping hand from Israel advocacy organization StandWithUs, the Israel Ministry of Foreign Affairs (IMFA) posted a powerful new video to their YouTube account today. The slick minute long production features a series of men and women of diverse ages and ethnicities, each asking a simple question, which side are you on?

The video effectively contrasts Israel’s culture of human rights, democracy and honoring life with the troubling ethics and actions of her enemies. While IMFA’s prior social media efforts have been rather hit and miss, this latest campaign makes its point in an engaging and effective fashion. Well worth a watch and a share.